Getting more clicks and revenue from Adsense Ad units depends on many factors. Each website is unique and so many combination’s of ads can be tested. While testing, you might find a combination of ad placement, color and font which gives better CTR and revenue. Majority of the publishers tend to stick to that same combination.
But, with adsense there is always another combination of ad placement and color combination that can be tested. Google allows upto 3 ad units per page. Ad unit that’s gets loaded first, will have the top paying ads displayed.
Adsense Optimization for Wordpress Sidebar
Some bloggers started using 125×125 adsense ad units or affiliate ads in the sidebar. But, if you are still using adsense in the sidebar then there is a way to increase the CTR and revenue for that Adsense Adunit in wordpress sidebar.
This method will work best, if Adsense Adunit located in the wordpress sidebar has higher CTR than other ad units. Some of the common ad units in the sidebar includes
- 120×600 – Skyscraper
- 160×600 Wide Skyscraper
- 300×250 – Medium Rectangle
- 336×280 – Large Rectangle
Above adsense adunits size depends on types of the sidebar in the wordpres blog you have. While testing adsense with different ad sizes, I found that ad unit in the wordpress sidebar has highest CTR than other adunits, but revenue is not high as other ad units. So, I’m testing the ad performance by loading the sidebar first before loading the blog post.
By loading Wordpress Sidebar before post article, highest paying ad will be displayed on the sidebar. Since ad unit on the sidebar is getting more clicks, it will increase the revenue.
How to Load Sidebar Before Post Contents
To make wordpress sidebar load before post contents, move the code that looks like php include(TEMPLATEPATH.”/sidebar.php”) from bottom of the page to before loading the actual post contents. Try making this small change and see if this increases adsense revenue.
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