Once in a few days, I erase unsubscribed users from email list. Every time, I have noticed majority of the unsubscribed leads have signed up for mailing list through Pop-Over form.

I don’t have the exact percentage or other numbers, but right before writing this post, I erased 367 unsubscribed leads. Over 340 leads have signed-up through Pop-Over form.

It will be interesting to track the exact numbers and if there is high unsubscribe rate, I may decide to remove the pop-over option and use inline sign-up form to collect email leads.

If you are using any Email Marketing services like Aweber, iContact, Constatnt Contact, Get Response, Mailer Mailer,… I’m sure you will be spending lot of time trying to optimize the newsletter.

Mailer Mailer have released their Email Marketing Metrics. It’s very useful to increase your Click through rate and email open rates. They provide Top 10 popular words in subject line and many other metrics.

It would be nice, if Aweber can release something similar to this.

For last 5 days or so Aweber Subscribers Count was not included within Feedburner’s count.

When looking at the Feedburner Stats, Aweber was set to zero. After exchanging couple of emails with Aweber Technical Support, I learned from Shoemoney.com that Aweber CEO had Tweeted about the problem and Google is working on the Fix. He was right, today Feedburner reports Aweber Count.