If you want to test your landing pages on self hosted wordpress blogs, Google Website Optimizer is the way to go. I tried to implement A/B Testing about 1 year back, but I couldn’t find the plugin that would help configure the pages for A/B Testing
I was more reluctant to spend more time to figure out ways to insert the control, tracking and conversion scripts. But, I wanted to give another try and with much ease ( less than 5 minutes) I configured A/B Experiment today.
Google Website Optimizer Wordpress – Plugin
Steps to configure the plugin and A/B Experiment on Blog Page on wordpress ( self hosted domain)
- Decide the page to test ( Landing Page from Google Adwords Campaign – in my case)
- Create a variant of the same page ( another version of the landing page)
- Decide on the conversion page ( this could be the page user will be directed after sign-up for newsletter, like Thank You Page)
- Create a New Experiment ( A/B Experiment ) from Google Website Optimizer
- Install the Google Website Optimizer for Wordpress and Activate
- Go to the Source Page to Edit it.
- Copy and paste the Control, Tracking Script from Google Website Optimizer Experiment
- Paste the Tracking script to the variant page
- Paste the Conversion script to the conversion page
- Validate the pages in Google Website Optimizer page
- Save the experiment and wait for the results.
Wordpress Pages Under Test
I was using a regular blog post as landing page for news letter signup, but variant page will just have call to action and sign up form. Users will not have other distractions in the page. In few days, I will post the result of the testing.
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