Landing page is also referred to as Squeeze Page. Sometimes Sales Page will also serve as Landing Page. Landing page in wordpress can be created by two ways, depending on design of landing page.
Landing Page in Wordpress
- Landing Page Blends with Wordpress Theme
- Typical Unique Landing Page (lengthy sales page)
What is Landing Page
- A landing page serves as a tool to give an introduction to the new visitors
- A way to promote your products
- A way to promote your contents
- A way to convert visitors to subscribers
- A welcome page for visitors quest for exploring your blog.
- It draws the visitors in and and leads them into the depth of your blog content.
- Can act as sales funnel
Landing Page Design for Increased Conversion
Landing page must NOT distract visitors, they should not be given any options,to navigate to other pages. Providing links ( or distractions) in the landing page will lower the conversion rates.
If you create a landing page that blends with your blog post, it will have lots of distractions like navigation menu, side bar links, that could drive visitors away from landing page. So, try to avoid creating a landing page that looks like wordpress blog post or pages.
If you like to have same feel of blog template, have the page template customized. Remove sidebar and header with navigation bars. Wordpress 2.7+ allows call to different header for each page. Create a new page template, call a new header file and remove sidebar. This will create a full width page with your message.
Implementing Custom Landing Page wordpress
I will show how to create a typical sales page ( lengthy and boring usually) using wordpress. Follow few simple steps below to create custom landing page for wordpress hosted blog or any other website
- Download Sample Landing Page Template ( 1 HTML File)
- Unzip landing-page-template-1.zip and you will have landing-page-template-1.html file
- Upload landing-page-template-1.html to the root directory, where the blog is installed.
- Access the landing page using www.yoursite.com/landing-page-template-1.html ( www.lifestrikes.com/landing-page-template-1.html )
- There you go. You have your customized landing page up and running is less than 2 minutes.
- Edit the html file using Textpad or HTML editor according to your need.
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