From Adsesnse Blog
“The font size you choose will be applied to the body of the ad, with the title scaled appropriately. In order to fit the ad text correctly, the actual font size will vary for each format size, font face, and user-specific settings such as browsers and operating systems. In addition, some formats sizes currently have very limited room, so the font size application will be most apparent in cases where the number of ads appearing in your ad units varies automatically in order to maximize your performance.
Your ads are currently set at the default size for AdSense, which is the equivalent of ’small’. You can select a new font size on an account-wide basis in the Ad Display Preference section of your My Account tab, or on an individual ad unit basis for new and existing ad units.
If you’re creating new ad units, you can choose between the AdSense default font size, your new account-wide font size (if you’ve selected one using the instructions above), or a separate size. To update existing ad units you’ve created using the Manage Ads feature, visit the ‘Manage Ads’ page under your AdSense Setup tab. Any font size changes you make on an individual ad unit basis will be maintained even if you change your account-wide default in the future.”
This is one of the long awaited feature by most of the publishers. Go ahead and start testing the Font Size and check how ads perform for Small, Medium and Large Font Size. I think, Medium and Large will perform better then current default small size.
Test Combination for Adsense Font Size
- Small with your existing font size for page text
- Medium with existing font size for page text
- Large with existing font size for page text
- Small with large text size ( increase the font size of post contents)
- Medium with Large text size
- Large with Large text size
I expect the combination in BOLD to perform better.
Based on which performs bets in above testing, you can change the Font Family of the Ads. Overall there are many possible test combinations available, it takes atleast 1 week to test single combination. Plan to spend atleast 1 to 2 months. Keep a spreadsheet with Ad Unit, Combination, CTR and Revenue for every combination. Run each test for atleast 1 week, if you don’t have enough traffic.
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