I had posted about configuring Googler Website Optimizer for Wordpress self hosted blogs and I have completed two landing page tests. In the first landing page optimization test – Variant 1 was clear winner. In second test, Variant 1 from Test 1 was tested against and new landing page.
New Landing Page
- Variant 1 from first test had just the sign-up form and 3 point list explaining the benefits of joining the newsletter in bold font.
- New Landing Page had the same details + image of the front page of the e-book. Surprisingly Variant 1 from the first test was the winner again.
Landing Page Optimization - Google Website Optimizer - Wordpress
In the above screenshot Combination 1 – Variation 1 corresponds to the Variant 1 from Landing Page Test and it has 99.9% better chance to outperform the landing page with image of front cover of the ebook.
That is an interesting result. I expected the landing page with image would perform better. In next test, I’m going to try adding an image of a person ( smiling face looking directly at the visitors).
Overall Google Website Optimizer is wonderful tool and it will just take 30 minutes or less to configure. It will help you to dramatically increase the conversion for the products you sell or for newsletter signup.
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I was thinking of the same thing. I thought the one with the image would win since it could attract attention. I wonder why the Varian 1 won.
I am excited to see more of your experiment results.
It could be because image was not placed at right place in the page. I had image on left side of the page and signup form on right side.