We purchased a new vehicle last month (August 2016). I posted our buying experience and price paid in the Edmunds Forum. One member sends me a private message requesting the name of the dealer and name of the sales person. I gave him the details. Then a few hours later, I got the following email from him.
Thanks for the info – was told a no go from the beginning from her. She said it was an “ugly deal” with a ton of extra options. I said what extra options? Everything you listed looked like factory installed standard other than remote (they have it installed on every EX-L in stock)…she went silent. Haven’t heard back from her all day. Started my email attack probably like you did (sent one to their fleet/internet department and received a call and text from them already). Probably should have not contacted her since her commission is adding to the price but took a shot at trying to cut out the long negotiation.
When a car sales person calls that deal “ugly with extra options,” then you give yourself a pat on the back that you did walk away with a “great deal.” I’m sure; you want to know what we did, how we did and details behind negotiating a new car. I’m going to give you everything I got and learned from our experience in vivid details.
- Make: Honda
- Model: Odyssey
- Trim: EX-L
- Color: Lunar Silver with Gray Interior
- Wheel Locks
- Splash Guard
- Cargo Tray
- Key Scratch Protectors
- Windows Tinting
- Remote Engine Start 2 from Honda
Who is the dealer?
Well, before we go there, here’s our timeline from test drive to the decision to active shopping phase to closing the deal.
- Shopping Phase
- Test Drive: March 2016 (Crown Southpoint Honda)
- Email Attack 1: March 2016 (from 5 dealers)
- Decision: March to July 27, 2016
- Buying Phase
- Email Attack 2: From July 28th
- Color Choice: July 31, 2016 (Auto Park Honda)
- The Dilemma and another test drive (Why again? I will tell you later)
- Purchased Vehicle: August 19, 2016
Golden Rules of Buying a New Car:
Here’s the set of rules I followed buying a new car, and I mean, I stick to it like my life depends on it.
- Know what car you are buying – Make, Model, Color, and Accessories
- Know the every possible incentives Manufacturer offering to the dealer with expiry date
- Find High Volume Dealer for the month you are shopping
- Find Desperate dealers wanting to meet the sales quota
- Don’t plan on buy the car from the dealer you went for test drive
- Chances of getting a Great deal is high likely with dealer from other cities
- Be ready for an emotional roller coaster ride ( and frustrated days).
- The dealer will fight for every penny from you ( and you should be too).
- Be ready with email replies (Email Templates to respond to dealers)
- Don’t use your primary email address, phone number or full name
- It’s easier to negotiate via email then phone call or in person (if you follow my advice)
- Have patience. Know your numbers and do what it takes to reach that target price.
Know you know the rules I followed (and you should too) when it comes to shopping and buying a new car.